DRM in the Age of AI

Cloudflare Launches New Anti-AI Tool to Protect Websites from Bots


Putting aside how effective this will be in technical terms the real problem is provenance, attribution and monetisation. Most websites want maximum reach for their content.

That’s how they justify their existence.

If AI bots, training on my website content, end up producing new customers for my business, then I’d be all for it. But this does not happen. Website content is used to generate value in the hands of the AI owner not me, the unwitting provider of the data on which it’s trained.

This is the real problem to solve.

DRM in the age of AI.

Who’s up for it?

Ricky posted something very similar about an hour later:

Well worth the read!