Saw this callout on Sourcebottle and thought somebody here might be keen (or know someone).
Media outlet/Publication:
Startup to Follow
Summary:
Hi, we’re on the lookout for early/mid-stage startups that are making big moves. Startups need to be technology oriented around a product or technology (no services businesses will be eligible). Selected startups will get a full dedicated feature.
Deadline:
31 August 2024 @ 5pm Eastern Daylight Saving Time
@cam this has you written all over it
Thanks @anferneec and @Alex!
What have your experiences been with PR?
@anferneec might have wisdom to share here, @emily too, she has gained a heap from PR, I think the challenge is there doesn’t seem to be any pay off but I think some swear by this method in the long term.
hi @cam I was recently fractional CMO for two businesses that had PR as a core part of their GTM strategy. It worked well for them.
One startup, in particular, successfully used PR as part of its launch strategy to build credibility in the market and also acquire users for its beta. They were an Ai startup.
Valuable insights. Thanks!