As AI continues to revolutionise the business landscape, we’re faced with a compelling question: Is branding still a critical factor for business success, or will AI-powered solutions diminish the importance of traditional branding strategies in influencing consumer behaviour? 
Join us for a dynamic debate featuring industry experts and thought leaders as we dive into this pivotal topic. Our event will explore both sides of the argument:
For Branding: Despite AI advancements, strong branding remains irreplaceable for building emotional connections and trust with consumers. A well-crafted brand narrative evokes loyalty and differentiates businesses in an increasingly competitive market.
Against Branding: AI’s ability to deliver personalised, data-driven insights and seamless experiences will overshadow traditional branding. Consumers will prioritise solutions that provide the most relevant and efficient outcomes, regardless of the brand behind them.
Key Discussion Points:
- How will the role of branding evolve with AI advancements?
- Can AI-driven personalisation match the emotional resonance of traditional branding?
- Examples of successful AI and branding integration.
- Strategies for smaller businesses to leverage AI without losing their unique brand identity.
- The future balance between personalised experiences and brand loyalty.
Event Details: 
Date & Time: 27 June at 5pm AEST
Location: Guild Gather