Welcome to the Guild of Entrepreneurs Monthly Progress Report
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We are a decentralised, transparent, profitable community of entrepreneurs helping each other learn and grow.
Our Mission: To ensure every entrepreneur is supported
Guiding Principles: Avoid replication, partner wherever possible, and always serve the community first.
Progress overview
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Progress metrics
What is DAU/MAU?
DAU/MAU, or Daily Active Users over Monthly Active Users, is a key performance indicator (KPI) commonly used in the tech industry to measure user engagement for a product, particularly digital platforms and applications. This ratio helps assess how often users engage with a platform within a given month.To break it down:
- DAU (Daily Active Users): The number of unique users who interact with the platform on any given day.
- MAU (Monthly Active Users): The number of unique users who engage with the platform at least once within a 30-day period.
The DAU/MAU ratio is calculated by dividing the DAU by the MAU for the same time frame, typically resulting in a number between 0 and 1. For example, if you have 1000 DAUs and 5000 MAUs, your DAU/MAU ratio would be 0.2, or 20%.
A higher ratio suggests stronger user engagement, indicating that users are returning to the platform more frequently within the month. Conversely, a lower ratio suggests that while the platform may have a broad reach, it doesn’t command regular or frequent usage among its audience.
By monitoring DAU/MAU, businesses can better understand the ‘stickiness’ of their product, which can be invaluable for informing product development, user experience design, and marketing strategies.
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